Principal designer. I work with founders to get a product idea into customers' hands. At Reprise I own the product, the brand, and how we tell the story.

Principal Designer (Feb 2024 - Present)

• Work directly with the founders; sole designer, owning design, brand, and marketing.
• Own design for the whole product, 0 to 1 work included, and ship it myself.
• Build agentic-first systems for enterprise teams.

Design Advisor (part-time) (Dec 2023 - Jul 2024)

• Provide strategic design feedback, guiding co-founders and engineering teams in aligning product capabilities with market needs.
• Lead ideation and validation workshops, translating user feedback into actionable UX improvements.
• Analyze user feedback and provide UX recommendations on what to address and why.
• Collaborate cross-functionally, ensuring UX/UI enhancements align with technical capabilities and customer needs.

Director of Design – Sr. Director of Design (Sep 2020 - Feb 2024)

• Shaped product vision through a strategic shift to solve for hybrid work and contributed to design delivery—grew MAU by 18% and established first engagement loops.
• Built a distributed team of 8 designers, professional development, and operations.
• Led and re-designed booking and scheduling products across 5 platform; system thinking

Design Lead (Mar 2018 - Sep 2020)

• Led a team of 4 designers through a strategic shift in business direction—company grew from single to multi-product.
• Designed an indoor map platform, a core product offering used across all 8 platforms.
• Led and designed a floor plan management product for workplace admins, consumer-friendly CAD software; supported self-managed roll-outs.

Product Designer (Jul 2017- Mar 2018)

• Joined as the second designer; worked with co-founders to solve immediate problems and learned to define product vision and pitch decks.
• Designed in-office kiosk experiences to help employees navigate the workplace.
• Brought core functionality to Google and Microsoft platforms, enabling the company to sell to enterprises.

Product Designer (Oct 2014 - Jul 2017)

• Led end-to-end product launches for pre-seed and early-stage start-ups. Included technical implementation.
• Mentored co-founders and designers to create user-focused products with validated product market fit.

Product Designer (Mar 2012 - Sep 2014)

Designed conceptual experiences for skunk works teams and deliver impactful portions of those concepts to market.