Principal designer. I work with founders to get a product idea into customers' hands. At Reprise I own the product, the brand, and how we tell the story.
What I enjoy
Prototyping early – Crafting through prototypes to de-risk an idea, explore options, and talk to users.
Taking things from 0 to 1 – A blank page to something customers use. I did it for years with early-stage start-ups, and I'm doing it again at Reprise.
Setting the direction – Where are we going, and how do we get there? A clear vision and plan so the whole team has context.
Telling the story – A pitch, a roadmap, a launch. A good story brings the whole company along and does most of the work.
Sweating the details – UI direction, interactions, fine-tuning. Software can be functional and pleasing.
My Journey
2008-2012
FREELANCE
Self-teaching and getting my feet wet
- Learned front-end development and design foundations.
- Learned how to run a design shop.
- Designed and built websites and applications for clients.
2012-2014
MOJOTECH
Growth and working with teams
- Worked across industries like pharma and home automation, building proofs of concept to test new ideas and verticals.
- Designed, built, and validated ideas.
2014-2017
THOUGHTBOT
Honing my craft
- Worked with startups to turn ideas into market-ready products, from clickable prototypes to MVP launches.
- Learned to run design sprints to find market fit and validate concepts – 0 to 1.
2017-2024
ROBIN
Craft at scale
- Joined as the second designer and worked directly with the co-founders. Built an 8-person design organization at a series C company.
- Shaped product vision through the shift to hybrid work. Grew MAU 18% and set up the first engagement loops.
- Designed the indoor map platform, a core offering used across all 8 platforms.
- Led design that let the business sell to enterprise customers, including bringing core functionality to Google and Microsoft platforms.
2024-NOW
REPRISE
Owning the whole picture
- Sole designer, working directly with the founders and owning design, brand, and marketing.
- Own multiple product areas end to end, including 0 to 1 work.
- Building agentic-first systems for enterprise teams.
- Advised Waii, a text-to-SQL startup since acquired by Salesforce, as a part-time design advisor.
See more about my experience
download resumeAbout me
I grew up in a small town on the Maine coast. I started writing JS/HTML when I was 15—I loved it. There was always something new to explore. This continued throughout the last 10+ years and I never get bored of it.
When I’m not working, I’m out on the water or in the woods—fishing, taking photos, or exploring with Maicy.
