Last spring I came across Google Insights while I was working at EpikOne as a Web/Graphic Designer for the Spring semester. I used this for one of their projects to research currents trends that were developing among coffee, this was what the company was based around. I was using Google Insights to then gather information on current trends that were developing during a certain period of time and a set geography base for the search. After analyzing the data presented by Google Insights I took notes on the data given then worked that in to a new newsletter that was going to be sent out to a list of subscribers.
Lets cut to the chase, Google Insights can help you create a successful blog post because if you have an idea for a post in mind, send some keywords/phrases to insight. The interface of Google Insights is very simple, the landing page looks as follows:
Here are some basics steps that I take when I want to use Google Insights to writing a successful blog post:
- Think of a new blog post idea/thought to work with
- Write down some keywords/phrases, that visitors might search for
- Enter them in to Google Insights – If you need to add any filters (Area, Timeline, Country, etc)
- The results for your keywords/phrases will be graphed out for you and also a map overlay showing popularity, also showing a graph of Interest over Time
- See which keywords/phrases are doing the best, then work those around your up and coming blog post.
The simple tips above can help your blog post become more successful by analyzing what the current trends are relating to that one topic. Lets say I wanted to write an article about jQuery and AJAX, lets plug these in to Google Insights and see what it returns, below is an image that shows us Top Searches and Rising Searches.
Give this method a try out for yourself. Ponder up a new post idea, think of some keywords, plug them in to Google Insights, blow away, bring on the followers. This has become a common tool in my arsenal for blogging and designing. Great way to check if your blog post is running in to any current trends, that will lead in readers to your blog. Give this a try and see how it goes.